Social Listening & Monitoring
68 martech vendors in Social Listening & Monitoring, part of Social & Community. Each record carries the date we last verified it, so you can see how current it is before you rely on it.
Last verified:
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Social listening and monitoring software scans public posts, mentions, and hashtags across platforms to track brand sentiment, emerging trends, and a crisis as it happens. Brand teams use it to know what's being said before it hits a headline; procurement reviews it because these tools take in large volumes of public personal data and often score tone on their own.
Who it is for
- Brand and communications teams tracking sentiment and emerging issues who need an early alert before a small conversation turns into a crisis.
- Legal and data governance reviewers checking how public posts get collected, stored, and eventually deleted by a listening tool.
- AI governance teams confirming whether an automated sentiment score can be explained or fixed when it clearly gets a post's tone wrong.
What your No-Committee will ask
- IT security
- Is access to stored mention data and alert settings limited by role, so not every team member can change what triggers a crisis alert? We log that role split as a distinct claim, verified through the vendor's own admin docs.
- Data governance
- How long does the platform keep a collected post, even after the original author deletes it? We check that retention window on the vendor's own privacy page, not a general compliance line.
- Architecture
- Does the platform state which social platforms it has an official data deal with, versus which it scrapes without one? We record that transparency when the vendor states it, and mark it not found when the page stays silent.
- AI governance
- If sentiment scoring runs on an automated model, can a reviewer see why one post scored negative, or fix a clearly wrong score? We track that explainability and fix option as one claim, not assumed from a general AI-sentiment label.
- Legal / finance
- Does the vendor publish how it handles a takedown or correction request tied to one piece of collected content? We record that process with a source link wherever the vendor actually addresses it.
How we verify
What's above is confirmed against the vendor's own security page, privacy policy, or public documentation, not assumed from typical claims about listening coverage. Read the exact bar behind a verified, self-attested, or not-found label on our methodology page.
Frequently asked questions
How is social listening different from social media management software?
Social media management tools focus on publishing, scheduling, and replying from a brand's own social accounts. Social listening and monitoring tools instead scan the wider public conversation, well beyond a brand's own posts, to track sentiment and mentions a brand never took part in. Many platforms now bundle both under one login.
Do social listening vendors typically publish SOC 2 or ISO 27001 certification?
Platforms serving larger communications and legal teams that scrutinize how public data gets collected and kept more often publish a SOC 2 report. Smaller or newer listening tools more often rely on a general security page instead, which we mark self-attested rather than verified.
Is pricing usually public for social listening platforms?
Published pricing is the exception in this category. Most vendors charge based on mention volume or the number of tracked keywords and accounts, both of which vary too much across brands for a flat rate. Expect a quote tied to your actual monitoring scope rather than a self-serve tier.
What should I check beyond the sentiment dashboard before shortlisting a platform?
Confirm how long a collected mention is kept after the original post disappears, which platforms the vendor has an official data deal with, and whether a wrong sentiment score can actually be fixed. Those three checks matter more once the tool is the thing deciding whether an issue counts as a crisis.