SMS & Push Messaging
123 martech vendors in SMS & Push Messaging, part of Campaign & Lifecycle Marketing. Each record carries the date we last verified it, so you can see how current it is before you rely on it.
Last verified:
Procurement-readiness profiles — SOC 2, ISO 27001, GDPR and DPA posture, data residency, AI-training policies — are available when you sign in.
SMS and push messaging software sends text messages and mobile app notifications at scale, from order updates and abandoned-cart nudges to full lifecycle campaigns triggered by customer behavior. Marketing teams use it to reach customers on a channel with near-instant open rates; legal and IT need it audited because it involves carrier compliance, opt-in consent, and phone-number data specifically.
Who it is for
- Marketing operations leads shortlisting a platform for a new SMS or push channel, migration, or contract renewal.
- Legal and compliance teams confirming opt-in consent capture and carrier regulations like TCPA are handled correctly before a campaign sends.
- IT security reviewers checking where phone numbers and device tokens are stored and how they're kept separate from other customer PII.
What your No-Committee will ask
- Legal / compliance
- Does the platform capture and store opt-in consent in a way that would hold up if a carrier or regulator asked for proof? Consent-capture support is recorded as an evidenced claim, marked verified, self-attested, or not found.
- IT security
- Are phone numbers and device tokens encrypted at rest, and is admin access to the sending platform protected by MFA? Encryption and MFA support are each captured with a source link, not just claimed on a marketing page.
- Data governance
- Where is subscriber phone-number and device-token data stored, and is a Data Processing Agreement available? Data residency and DPA availability are read straight off the vendor's own legal pages, not guessed from a privacy note.
- AI governance
- If message content or send-time optimization is generated by AI, is that disclosed, and does the model train on a customer's own subscriber data? AI-feature disclosure and the training-data question are tracked as a single evidenced claim, not buried in a feature list.
- Architecture
- Does the platform manage its own carrier registration and 10DLC compliance, or does that responsibility fall on the customer? Carrier-registration support is recorded wherever the vendor documents it publicly.
How we verify
Every claim above comes from the vendor's own public pages — trust center, privacy policy, or compliance documentation — never from a marketing case study describing deliverability in general terms. The exact bar for verified, self-attested, and not-found is published in full on our methodology page.
Frequently asked questions
How is SMS and push messaging different from email marketing software?
Email marketing tools send and measure campaigns to an inbox. SMS and push messaging platforms handle a different channel with its own compliance regime — carrier registration, opt-in consent rules, and device-token management — that email doesn't need to handle at all. Many vendors offer both channels from one platform.
Do SMS and push messaging vendors typically publish SOC 2 or ISO 27001 certification?
Larger platforms handling high message volumes for enterprise brands more often publish a SOC 2 report, given the phone-number and carrier-compliance sensitivity involved. Smaller or newer platforms more often rely on a general security page without independent certification, which our audits mark as self-attested.
Is pricing usually public for SMS and push messaging platforms?
Most vendors publish per-message or per-segment pricing tiers for SMS specifically, since carrier costs are a real per-message expense passed through to the customer. Push notification pricing is more often bundled into a broader plan, and enterprise volume discounts are typically quote-only.
What should I check beyond delivery rate before shortlisting a vendor?
Confirm how opt-in consent is captured and stored, whether the platform manages its own carrier and 10DLC registration, and where phone-number data lives relative to a customer's other PII. Those three checks matter more than delivery rate once a real compliance audit happens.