Out-of-Home & Print
132 martech vendors in Out-of-Home & Print, part of Advertising & Media Buying. Each record carries the date we last verified it, so you can see how current it is before you rely on it.
Last verified:
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Out-of-home and print software plans, buys, and measures traditional offline advertising, like billboards, transit displays, and print publications, often adding digital measurement, like mobile location data, to estimate reach. Media buying teams plan and book offline campaigns; data governance reviews it because location-based measurement often involves a third-party data source.
Who it is for
- Media buying teams planning and booking billboard, transit, or print placements across regional or national markets.
- Finance and procurement negotiating rate cards and production costs with out-of-home and print vendors.
- Data governance reviewers tracing where mobile location or foot-traffic measurement data comes from before trusting a campaign report.
What your No-Committee will ask
- IT security
- Is campaign booking and billing data, including vendor contract detail, encrypted at rest inside the platform? We check the vendor's own security page for that storage-encryption detail, not a general summary.
- Data governance
- If the platform estimates reach using mobile location data, does it name the third-party provider behind that measurement? We look for a published data-source notice, not a general audience-measurement claim.
- Architecture
- Can a finished campaign's reach and frequency estimates export for a brand's own attribution model? We record export capability as its own claim, apart from a general reporting feature.
- AI governance
- If a model predicts optimal billboard or transit locations, is that shown as a prediction rather than a confirmed audience count? We track that distinction apart from a general planning-tool claim.
- Legal / finance
- Does the vendor publish standard production and install lead times, or only after a signed insertion order? We record lead-time and cost detail wherever the vendor's own rate page states one.
How we verify
We don't take a vendor's own campaign story as proof of its reach-measurement sourcing or billing practices. Every claim above comes from the vendor's public security page, rate page, or terms of service, with a source link. Our methodology page lays out exactly what a claim needs to clear here.
Frequently asked questions
How is out-of-home and print software different from a display or programmatic ad platform?
Display and programmatic platforms buy digital ad inventory that loads on a screen in real time. Out-of-home and print software instead books physical placements, like a billboard face or a magazine page, that run on a fixed production schedule and are measured with modeled reach, not a direct impression count.
Do out-of-home and print vendors typically publish SOC 2 or ISO 27001 certification?
This is one of the least standardized categories for security certification, since many out-of-home and print vendors are regional operators managing physical inventory, not large-scale data platforms. A SOC 2 report is rare here; most vendors rely on a general statement, which we record as self-attested.
Is pricing usually public for out-of-home and print platforms?
Rate cards for standard billboard or transit formats are sometimes published as a starting point, but final pricing depends on location, duration, and season, and gets negotiated directly with a sales or planning team. Print insertion costs follow a similar pattern, rarely shown as a fixed public number.
What should I check beyond audience reach estimates before shortlisting a vendor?
Confirm which third-party provider supplies any location or foot-traffic data behind a reach estimate, whether that data can export into your own model, and what production lead times actually look like. Those checks matter most once a campaign timeline gets tight.